MyTOWN Chinese New Year 2025

A 3-episode fun series that highlight MyTOWN’s latest collaboration with Tadaland for Chinese New Year 2025. As the client wanted a snappily fun and comedic direction, we wrote and produced this series that emphasizes the MBTI features of each Tadaland character. At the same time, we had to slide in MyTOWN USPs throughout the videos. Overall, the project was quite challenging due to the less-than-one-month timeline and fitting so many compulsary USPs from different brands into the videos, but we definitely learnt a lot from producing this series.